Analysis

Google’s Motorola Experiment: The Silver Linings

Google’s Motorola Experiment: The Silver Linings
Art: Matt Vascellaro

Google’s strained stewardship of Motorola has been called a failed experiment, but the temporary subsidiary accomplished many things for Google.

For starters, Motorola is pushing down prices in the smartphone market with its Moto G device—a less slick version of the flagship Moto X—which retails for less than $200 without a wireless plan contract. Motorola executives say that in recent months the Moto G has become one of the top selling devices in markets such as Brazil and India and that millions have been sold overall.


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