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Google Still Lapping the Field in Mobile Revenue Per User

Google said Thursday that it is going to let app developers pay to promote their apps in its app store, a move aimed to wring more revenue from mobile devices. But right now, when it comes to making money from mobile users, it’s still far outpacing its rivals on that front. That’s the clear picture that emerges when you compare how much money the Internet’s biggest ad supported companies average per mobile monthly active user.

At the bottom is Yahoo, which pulls in 44 cents per mobile monthly active user. Google sits far at the other end of that spectrum at $4.08.

Meanwhile Facebook and Twitter track similarly, which is surprising given investors’ differing enthusiasm about the stocks.

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An earlier version of this article stated that Greg Sterling is an analyst with Search Engine Watch. The site he’s with is Search Engine Land.

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Google’s ability to earn ad revenue from mobile search remains the largest single component of global mobile revenue across the mobile industry.