How 'Deep Learning' Works at Apple, Beyond

If you’ve found that Apple’s Siri voice search understands your voice a little better than she did two years ago, give some thanks to the geeks who helped her learn.

Siri and other programs have benefited from a form of artificial intelligence called deep learning.

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Google, Facebook and others are interested in using deep learning to improve online-advertising systems too, say people involved with the companies. The technology can help improve companies’ methods for determining the best location to place an ad on a screen to produce the most clicks or to figure out which people are more likely to click on a particular ad that’s shown to them.


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