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Samsung Taps Apple Veterans for Retail Push

Vernon Chan

Forget the floating Google showrooms. When it comes to retail, Samsung Electronics is contemplating a bigger plunge.

The South Korean company's U.S. telecom unit recently hired a senior Apple store designer, Tim Gudgel, as it ponders a deeper investment in U.S. retail, according to two people close to the company. Mr. Gudgel specializes in store design and planning. Earlier in his career he worked for Gehry Partners, the firm of famed architect Frank Gehry.

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