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The Apple Watch Upgrade Issue

After Monday’s expected Apple Watch event, plenty of people will be talking about whether to buy the highly anticipated gadget now or wait for future models. One important consideration often overlooked in such discussions: how quickly shoppers will tire of the one they buy.

Imagine the iPhone you used four years ago. Then imagine using it today. You probably won’t want to. Now imagine splurging for a watch, which starts at $349 and will climb well into the thousands of dollars.

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But while some things aren’t designed to change, technology certainly is. If wearables are the next new thing, the market will advance quickly. The true test of Apple’s marketing prowess may be whether it can make us want something so badly that we’re willing to accept it may not be cool for long.

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Joe Lonsdale
Joe Lonsdale
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Ruchi Sanghvi
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Is the Apple Watch designed for longevity, like other luxury watches and jewelry, or obsolescence, like every other tech gadget?