The Hole in Google’s Mobile Strategy

This article is part one of a series. Part two is here.

Google has a mobile problem, and it goes beyond the fact that people are searching differently on phones than on computers.

Fast-growing smartphone apps from Snapchat to Yik Yak are being born every day, occupying bigger slices of people’s time. Google hasn’t built or acquired any of them other than navigation app Waze, which the company bought mainly to get off the market, according to people involved in the deal.

More is at stake with these apps than buzz. Mobile apps are the new honey pots for digital ads, especially native or video ads that require people to spend time within an app.

No subscription? You’re missing out.
Join the high-powered community of tech and business leaders who rely on The Information’s original news and in-depth reporting.
Subscribe to read the remaining 1347 words of this article.
What’s included in a subscription?
Read The Information’s original, in-depth reporting and analysis
Receive as-they-happen articles via email
Talk with award-winning reporters in subscriber-only conference calls
Join the conversation on our subscriber-only Slack channel
Attend intimate, high-powered events with leaders in tech and business
Subscribe to The Information

But Google has all but given up on Google+ as a challenger to Facebook or Twitter in the developed world. The G+ team now is laser-focused on developing countries where people are getting online for the first time via Android, according to a person who has been involved in the strategy.

A previous version of this article incorrectly said that Google Inbox was a mobile-only product.

3 total comments
Hunter Walk, Sam Whitmore and 1 other commented on this article.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
As Android gobbled up market share, Mr. Page was late to the realization that Apple’s iOS would hold onto high-value users and developers even if it only had 15 percent of the global market.