The Problem with Apple’s Juice

In the build-up to the new Apple Watch, it is easy to get seduced by the rumored features. Curved screen! Wireless charging! Jony Ive thinks it’s slick

But—and I hate to burst everyone’s bubble here—the appeal of the world’s most highly anticipated wearable computer is going to come down to something a lot more mundane: battery life.

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And Andy Forssell, a former Hulu executive, said: “Good analysis but missing a discount factor to account for the availability of free Twitch. ESPN's free content is tiny.” Good point. Not sure how the availability of free content affects users’ propensity to churn, which was the basis of my analysis. But I am sure it does and will think more about how that could be quantified.

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There’s one word that sums up why battery life is so important, even more so than with a phone: engagement.