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Amazon’s Next Phone Play

Amazon’s Next Phone Play
Amazon.com CEO Jeff Bezos

Amazon.com is looking to cement tighter software partnerships with Android phone makers, its latest effort to get more customers for its services on smartphones, say people briefed on different aspects of the discussions at Amazon.

Amazon has discussed working with phone brands at a “factory level” to integrate its services with devices in a deeper way than simply preloading apps as it currently does with some companies, says one person familiar with Amazon’s thinking. This would help Amazon gain a measure of influence over Android smartphone software, which is owned by a competitor, Google.


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