Amazon.com’s new television box provides yet another way to watch TV shows, movies and Web videos from the comfort of your living room. But it also reinforces a paradigm shift that’s already affecting the entire digital content industry.
The so-called Amazon Fire TV supports apps from Hulu, Netflix, MLB.tv and others, just as the Apple TV and Roku do. But the e-commerce giant doesn’t promote them as “apps,” a word that’s barely used in the company’s lengthy press release. It positions them as “services,” a word it uses again and again.