Sign up to receive 5 free days of our daily summary for tech news.

True Value: Uber's Confidential Documents Show Path to $90 Billion IPO. Read the full story here.

Read this article for free.

Already a subscriber? Log in here

Startups Amazon Google Apple

As Apple Payments Strategy Takes Shape, Google and Square Respond

Apple rattled tech rivals like Google last year when it entered brick-and-mortar retail with Apple Pay, which lets people use their iPhone to pay for goods in stores. Now Google, which has long offered a similar product for Android phones that hasn’t become widely used, and Square, which helps small businesses accept credit card payments, are searching for new ways to insert themselves into the retail value chain.

Google last fall began testing a service called “Plaso” that allows people carrying Android phones to pay at retailers like Papa John’s and Panera Bread by saying their initials to employees at the cash register, according to four people who have been involved in or briefed about it.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Facebook Apple

Apple, Facebook Messaging Rivalry Hints at Intensifying Services Battle

By Sarah Kuranda

Venture Capital Amazon E-commerce

‘Non-Amazon’ Online Retail Strategies Attract Venture Funding

By Priya Anand

Google Facebook E-commerce Policy

A Surge of States Take on Data Privacy as Congress Stalls

By Ashley Gold and Sarah Kuranda

Amazon AI Policy

Startups Embroiled in Debate Over Ethics of Facial Recognition

By Kevin McLaughlin

Apple’s technology has many advantages over Google’s; it could be expanded to allow the iPhone and the upcoming Apple Watch to be used to enter public transit systems and secured buildings.