Sign up to receive 5 free days of our daily summary for tech news.

Read this article for free.

Already a subscriber? Log in here

Google

At Google, Larry Page’s Dreams Keep Getting Bigger

A little over a year ago, Google CEO Larry Page convened his direct reports, the company’s dozen or so senior vice presidents, for a project that would take up two days a week for a couple of months. About 100 other employees below the SVP rank also participated in the effort, dubbed Google 2.0.

The aim was to come up with goals for the company in areas ranging from subscription businesses to location services to developing replacements for traditional passwords.

Mr. Page, people close to him say, felt he didn’t have enough control over Google’s product direction. He believed Google’s main teams were too big and wanted better focus and more deliberate resource allocation. “The business was growing super fast, but without his stamp on it,” said one participant.

A closer look at Google 2.0 and a handful of other big ideas floated by Mr. Page—including the creation of a second major research lab alongside Google X and building a model airport and city—shows the remarkable scope of his ambitions for a company that still makes most of its money on Web-search advertising.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to dozens of events a year, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Enterprise Google AI

Google’s Controversial Voice Assistant Could Talk Its Way Into Call Centers

By Sarah Kuranda

Autonomous Vehicles Asia AI

Silicon Valley Mapping Startup Tries to Navigate Its Way Into China

By Yunan Zhang

Autonomous Vehicles Cities Uber/Lyft

After Self-Driving Cars Get Billions, Trucks Get Second Look

By Amir Efrati

Last fall, at an off-site meeting with colleagues, Mr. Page asked them to imagine if they could write a $1 billion check to a person for a single goal. Who would it be?