Sign up to receive 5 free days of our daily summary for tech news.

Interested in the Uber IPO? Subscribe today for $100 off and get access to daily conference calls during the week prior to the IPO.

Read this article for free.

Already a subscriber? Log in here

Google Apple

Google Takes Aim at the iPhone with Android “Silver” Program

Google is gearing up for a major effort to spur development of premium Android smartphones and re-assert control over the Android ecosystem as it seeks to better compete with the Apple iPhone and blunt the growing power of Samsung, the leading maker of Android phones.

The expensive effort involves dumping the four-year-old Google Nexus phone brand in favor of a new program called Silver, under which manufacturers and wireless carriers will effectively be paid to produce and sell high-end devices that closely adhere to Google specifications, according to four people briefed on the project. The requirements sharply limit the number of non-Google apps that can be pre-installed on devices, or mandate that phone owners be able to uninstall them. [An update on the Nexus program, which is continuing, can be found here. An update on Android Silver, which is being shut down, is here.]

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Enterprise Google Policy

Oracle Gains Washington Traction With ‘Magic Suitcase’ Anti-Google Campaign

By Christopher Stern

Uber/Lyft

How Lyft Trading Volumes Compare to Google and Twitter IPOs

By Amir Efrati

Google Facebook Policy

Tech Crackdown Collides With Old Rules

By Ashley Gold

Apple Semiconductors

Behind Qualcomm Truce, a Setback for Apple’s Chip Independence

By Nick Wingfield and Aaron Tilley

Google has recently discussed pouring hundreds of millions of dollars—possibly as much as $1 billion—into promoting the new Silver Android devices through ad campaigns and special kiosks in wireless stores staffed with Google-trained employees.