Sign up to receive 5 free days of our daily summary for tech news.

Read this article for free.

Already a subscriber? Log in here

Enterprise Google

Inside Microsoft Office’s Plans to Compete with Google Apps

Microsoft is waging a charm offensive to convince developers to integrate their products with Office 365, its cloud-based productivity apps, a sign that it is stepping up competition with Google Apps.

A compelling signal of how much is at stake: Microsoft has been striking alliances with companies it considers competitors. Since October, it’s announced a series of partnerships to allow Office 365 users to access features from sales software firm Salesforce.com (which competes with Microsoft Dynamics) and storage firm Dropbox (which competes with Microsoft’s OneDrive). The Salesforce effort, for instance, will allow customers to import contacts directly from Microsoft Outlook and crunch data from the Salesforce system within Excel.

The efforts reflect a new turn in the productivity software market. Microsoft dominated productivity tools in the desktop era and still is the undisputed leader in non-cloud applications, bringing in $25 billion in revenue last year selling Office to businesses. But there are some signs that Google is eating into its market share when it comes to the looming migration of big businesses from desktop software to cloud-based apps.

What Is The Information?

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Biotech

Scientists and Silicon Valley to Mingle at Breakthrough Prizes

By Sarah Kuranda, Aaron Tilley, and Nick Wingfield

Cybersecurity Amazon Cloud

Amazon’s Next Business: Keeping Elections Secure

By Kevin McLaughlin

Enterprise Google Cloud

Behind Google Cloud Chief’s Departure, Tensions With Execs

By Kevin McLaughlin and Jessica E. Lessin

Enterprise Amazon Cloud

AWS Developing New Services Amid Open-Source Tensions

By Kevin McLaughlin

Tellingly, Microsoft has pursued companies that were traditionally centered on Google Apps.