Sign up to receive 5 free days of our daily summary for tech news.

Announcing The Information’s newest Course: How To Run a Startup. Sign up here for an 8-day course on how to be a great startup leader.

Read this article for free.

Already a subscriber? Log in here

The Best VR Startups in 2015 Will Go Pro

What comes to mind when you hear "virtual reality?" For most people, the idea of strapping on a headset that transports the wearer into an alternate reality conjures up amazing possibilities for gamers and movie buffs. Those people are not wrong: VR will eventually change the way we experience entertainment.

But in a way, those opportunities are among the most obvious for virtual reality, which means you can expect a glut of those products from every agency, startup and studio trying to jump on the VR bandwagon. The same thing happened the last time a new platform—mobile—presented a profound change to how we compute. Immersive consumer entertainment experiences will be the mobile photo sharing apps of VR: an overcrowded space with a few winners, a rash of small acquisitions and a whole lot of losers.

Instead, the most interesting virtual reality software startups this year won't really be "virtual reality" companies at all; they'll be startups making amazing tools that just happen to use VR to bring them to life. This has already started to play out in fields like medicine where virtual reality is already being used to train brain surgeons at Mount Sinai.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Amazon Google Apple Markets Policy

A Chill for Acquisitions as Big Tech Scrutiny Intensifies?

By Nick Wingfield

Startups

Zap Surgical, Backed by Foxconn, Seeks New Funding

By Wayne Ma

Policy

Why the Internet Could Help Small Businesses Regain Power

By Sam Lessin

Amazon Google Facebook Apple

Tech Earnings Spotlight Growth Concerns

By The Information Staff

Frictionless distribution on the Web plus the potential for impressive tools with a big wow factor is a recipe for lots of people bringing their own VR headsets to work, letting pro VR products achieve a level of scale that consumer VR products won’t be able to in 2015.