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The End of the Bazaar

The first 20 years of the Internet could be described as a race to build the infrastructure to support a global heterogeneous bazaar—a single “place” where everything was for sale, from entertainment to services to physical goods.

But just as such bazaars have largely disappeared from the modern world, I strongly believe that we are currently witnessing the undoing of the Internet bazaar and the companies that exist to support it. In another 20 years we will look back at the Internet bazaar not unlike the way we today look back at physical bazaars as a quaint memory of the past.

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The sellers that have very high repeat rates theoretically have the ability to splinter off from the bazaar, and if they can provide meaningfully better quality or pricing without the support of the bazaar itself.