The Information subscribers at a London event in November. Photo by David Yiu.
The Takeaway

A Hard Truth about Women in Tech

Photo: The Information subscribers at a London event in November. Photo by David Yiu.

A few weeks ago, our engineer Pete was walking our team through recent tests to acquire new subscribers via Twitter and Facebook ads.

He noted that across our Facebook ads, our cost per acquisition for women was 40% higher than for men.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Takeaway Policy COVID-19
What Tech Can Do for Local Governments, Pandemic Edition
By Jessica E. Lessin · April 10, 2021 7:46 AM PDT
There was a period early in the pandemic when I wondered if Covid-19 would be the crisis that finally pushed Silicon Valley and Washington together. Google was promising to develop a website with nationwide information about testing and risk levels. In a rare collaboration to help the government and health officials, Apple and Google said they would team up on contact-tracing apps. Not much has...
Latest Briefs
 
Apple Will Make Executive Available to Testify at Senate App Store Hearing
By Josh Sisco · April 11, 2021
China Hits Alibaba With $2.8 Billion Fine in Antitrust Probe
By Juro Osawa · April 9, 2021
Facebook Paid 110% of Exec Bonuses Tied to Election Integrity Efforts
By Alex Heath · April 9, 2021
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
From left, Chase Coleman III, Scott Shleifer, and John Curtius. Photos by Bloomberg. Art by Mike Sullivan
Exclusive Venture Capital Startups
Inside Tiger Global’s Deal Machine
By Kate Clark
In early 2018, Tiger Global Management hired retired U.S. Army colonel Greg Gadson to speak at the hedge fund’s offsite conference at Miraval, a luxury resort and spa in Arizona’s Sonoran Desert.
Illustration by Jesus Escudero.
Venture Capital Startups
Want a Piece of Stripe and SpaceX? Find an SPV
By Berber Jin
When Khosla Ventures in February wanted to sell part of its stake in Stripe, one of the hottest private tech companies in the world, the shares ended up being auctioned in an opaque process.
A screenshot of a recent Snapchat augmented reality feature that lets users virtually try on Gucci sneakers. Photo provided by Snap
Exclusive Startups Facebook
Snap Acquires Screenshop App to Fuel Shopping Push
By Alex Heath
Snap is planning a bigger push into online shopping with a new feature in the Snapchat app that will recommend clothes users can buy based on photos they upload to the messaging app , according to two people with knowledge of the matter.
Clockwise from top-left: A parking lot at Citi Field, Photo by chrisswann26/ Flickr; A Kmart sign; photo by JeepersMedia/ Flickr; Amazon trailers parked outside of an Amazon delivery station in Newark, photo by Bloomberg; the former Orange County Register building in Santa Ana, photo by ksablan/ Flickr.
Exclusive E-commerce Amazon
Amazon’s Hunger for Delivery Hubs Hits New Heights
By Paris Martineau
What do stadium parking lots, defunct Kmarts, an old toxic mill site and the former printing plant of California’s Orange County Register have in common?
Podcast
Tech’s Tiger King — The Information’s 411
By Cory Weinberg
Cory talks to Kate Clark about the new king of venture capital deals: Tiger Global Management. The New York hedge fund has invested at a rapid pace, at higher and higher valuations.
Travelers with their suitcases at a check-in counter at Munich airport. Photo by AP.
Venture Capital Travel
Fortunes Begin to Turn for Sonder and Other Travel Startups
By Cory Weinberg
Last March, Sonder was in dire straits. The startup, which rents furnished, hotel-like apartments to travelers, laid off nearly a quarter of its staff, slashed room prices and looked to terminate some of its leases as Covid-19 brought travel to a near halt.