A few weeks ago, our engineer Pete was walking our team through recent tests to acquire new subscribers via Twitter and Facebook ads.
He noted that across our Facebook ads, our cost per acquisition for women was 40% higher than for men.
A few weeks ago, our engineer Pete was walking our team through recent tests to acquire new subscribers via Twitter and Facebook ads.
He noted that across our Facebook ads, our cost per acquisition for women was 40% higher than for men.