It’s become popular practice for social media influencers to sell clothes they no longer want on second-hand marketplaces like Depop and Poshmark. Such items can sell out quickly as fans rush to buy something from their favorite online personality.
Wardrobe, a three-year-old New York startup, takes that idea and pairs it with renting out items, popularized by Rent the Runway, which filed for an initial public offering this week. Wardrobe exclusively told The Information it has raised $4.1 million in seed funding led by Slow Ventures. Other investors include Foundation Capital and Casper co-founder Neil Parikh. [See disclosure below]
The 10-person company plans to use the funding to hire more engineers, a chief technology officer and head of talent, Wardrobe CEO Adarsh Alphons told me in an interview.