At first, employees at Bluume were skeptical.
In July, the marketing software startup’s co-founders sent out an email inviting employees to cut back on their drinking as a part of several daily fitness goals. With that in mind, Bluume’s management stopped organizing outings to the Taco Tuesday Happy Hour at the Mexican bar near Bluume’s Tempe, Arizona, offices. The company replaced wine and vodka in the company kitchen with sparkling water. Even company social events were affected. If employees want to get together as part of a company event, Bluume’s managers now suggest they climb a mountain together, said Jonathan Brooks, the company’s chief operating officer.