Opinion: The Big Contradiction at the Heart of the Tech Downturn Read Now

Tony Tran, co-founder and CEO of Lumanu. Photo: Lumanu
Creator Economy

A Startup That Helps Creators Get Paid Expands Into Crypto

Photo: Tony Tran, co-founder and CEO of Lumanu. Photo: Lumanu

With many revenue streams comes lots of paperwork. Social media creators, for example, can be paid by multiple social media platforms and many also choose to work with brands for sponsored posts and advertising. Each source will require the creator to fill out long vendor forms, fill in sensitive data like social security numbers many times and either upload them to portals or email them to a company representative.

Several creator economy startups are working to ease some of these administrative pains. Stir, which was founded in 2019, and Passionfroot, founded last year, both try to make it easier for creators to keep track of payments and manage their money. Now one of these startups is expanding its services into cryptocurrencies. (For more, filter by Creator Services in the Creator Economy Database.)

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