TikTok appears to be inching closer to a deal to be acquired by groups led by either Microsoft or Oracle, along with minority investors. Once that’s done, the hard part will start.
If the deal only involves the TikTok service in North America, Australia and New Zealand, as Microsoft said earlier this month, figuring out how those assets and TikTok in the rest of the world will coexist might be the most complicated issue. Then there is the question of who will run the service. Whoever ends up buying it could choose to leave TikTok’s interim head Vanessa Pappas in place, pluck someone from its own ranks or recruit an outsider for the job.