Benchmark’s AI Pressure Test: High Prices, Smaller Stakes—and a Poached StarSave 25% and learn more

Sign inSubscribe

    Data Tools

    • About Pro
    • The Next GPs 2025
    • The Rising Stars of AI Research
    • Leaders of the AI Shopping Revolution
    • Enterprise Software Startup Takeover List
    • Org Charts
    • Sports Tech Owners Database
    • The Information 50 2024
    • Generative AI Takeover List
    • Generative AI Database
    • AI Chip Database
    • AI Data Center Database
    • Cloud Database
    • Creator Economy Database
    • Creator Startup Takeover List
    • Tech IPO Tracker
    • Tech Sentiment Tracker
    • Sports Rights Database
    • Tesla Diaspora Database
    • Gigafactory Database
    • Pro Newsletter

    Special Projects

    • The Information 50 Database
    • VC Diversity Index
    • Enterprise Tech Powerlist
    • Kids and Technology Survey
  • Org Charts
  • Tech
  • Finance
  • Weekend
  • Events
  • TITV
    • Directory

      Search, find and engage with others who are serious about tech and business.

    • Forum

      Follow and be a part of discussions about tech, finance and media.

    • Brand Partnerships

      Premium advertising opportunities for brands

    • Group Subscriptions

      Team access to our exclusive tech news

    • Newsletters

      Journalists who break and shape the news, in your inbox

    • Video

      Catch up on conversations with global leaders in tech, media and finance

    • Partner Content

      Explore our recent partner collaborations

      XFacebookLinkedInThreadsInstagram
    • Help & Support
    • RSS Feed
    • Careers
    Sign in
  • About Pro
  • The Next GPs 2025
  • The Rising Stars of AI Research
  • Leaders of the AI Shopping Revolution
  • Enterprise Software Startup Takeover List
  • Org Charts
  • Sports Tech Owners Database
  • The Information 50 2024
  • Generative AI Takeover List
  • Generative AI Database
  • AI Chip Database
  • AI Data Center Database
  • Cloud Database
  • Creator Economy Database
  • Creator Startup Takeover List
  • Tech IPO Tracker
  • Tech Sentiment Tracker
  • Sports Rights Database
  • Tesla Diaspora Database
  • Gigafactory Database
  • Pro Newsletter

SPECIAL PROJECTS

  • The Information 50 Database
  • VC Diversity Index
  • Enterprise Tech Powerlist
  • Kids and Technology Survey
Deep Research
TITV
Tech
Finance
Weekend
Events
Newsletters
  • Directory

    Search, find and engage with others who are serious about tech and business.

  • Forum

    Follow and be a part of discussions about tech, finance and media.

  • Brand Partnerships

    Premium advertising opportunities for brands

  • Group Subscriptions

    Team access to our exclusive tech news

  • Newsletters

    Journalists who break and shape the news, in your inbox

  • Video

    Catch up on conversations with global leaders in tech, media and finance

  • Partner Content

    Explore our recent partner collaborations

Subscribe
  • Sign in
  • Search
  • Opinion
  • Venture Capital
  • Artificial Intelligence
  • Startups
  • Market Research
    XFacebookLinkedInThreadsInstagram
  • Help & Support
  • RSS Feed
  • Careers

Answer tough business questions, faster than ever. Ask

Advertisers Feel the Effects of Meta’s ‘Efficiency’ Drive

By
Sylvia Varnham O'Regan
and
Sahil Patel
Advertisers Feel the Effects of Meta’s ‘Efficiency’ Drive
Subscribe to unlock