Chinese e-commerce giant Alibaba Group is in talks to invest hundreds of millions of dollars in Zhaopin, one of China’s biggest recruitment sites, people familiar with the matter said. 

Alibaba, whose online marketplaces serve as a platform for millions of Chinese businesses, also operates China’s biggest cloud computing services platform. The possible new investment could lead to collaborations that combine the internet giant’s technology and vast customer base with Zhaopin’s data on companies and jobs, one of the people said.