Chinese food delivery app Ele.me, which was acquired by Alibaba a few months ago, is going on a spending spree to gain market share from its biggest rival, Meituan. That’s making consumers like Chen Dabo happy.
Mr. Chen, an education startup founder in Shanghai, has signed up for Ele.me’s VIP membership for 10 yuan ($1.47) a month. As a VIP member he receives four discount coupons, each worth 5 yuan, every month. In addition, many restaurants offer extra discounts for VIP members. “I don’t even know how this VIP membership works. But I know it’s a great deal,” Mr. Chen said.
