Amazon has discussed doing a stand-alone app for watching sports content, people briefed on the conversations told The Information. The move comes as CEO Andy Jassy doubles down on the company’s streaming ambitions.

While one of those people said the company hasn’t made a decision about whether to proceed on the effort, the discussions suggest Amazon could be thinking about new ways to squeeze revenue out of the billions of dollars in deals it has inked to stream live sports events, which so far it has mostly included in the standard Prime membership. Jassy recently highlighted streaming rights for live sports in particular as a place he’ll likely keep spending even as Amazon steps up its efforts to cut costs in other areas of its business.