Amazon’s unveiling of new Echo and Ring devices today should test just how worried Americans are that tech companies are infringing on their privacy. That’s been a huge concern of parts of the news media in the past couple of years, focused on Facebook in particular. But there has been little evidence that privacy worries were stopping people from using Facebook.

But the reality of potential privacy violations may become more tangible for people with Amazon’s new products. Take the Echo Show 10, which has a video monitor that swivels with you as you move around the room. And you can use it as a remote camera, Amazon says, to “check in on the dog while you’re running errands” or on what you’re kids are up to.