Bing Gordon. Photo by Bloomberg
Exclusive
Amazon

Amazon’s Secret Weapon in Gaming: EA Veteran Bing Gordon

By
Priya Anand
 |  Aug. 7, 2019 7:00 AM PDT
Photo: Bing Gordon. Photo by Bloomberg

Amazon has assembled all the pieces necessary to become a force in the video game industry. And to help put those pieces together, Amazon has turned to video game veteran Bing Gordon.

Gordon, a former Amazon board director who is best known for helping build video-game maker Electronic Arts into one of the industry’s dominant companies, has been advising Amazon on its various gaming-related efforts for the past two years, The Information has learned. Among other things, he has made suggestions about how Amazon should scale its live game-streaming platform Twitch and how it should market games. He has even played some of the video games Amazon is developing and offered his opinions. His role as an adviser on gaming hasn’t previously been reported.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing
Uber Finally Hits $90 Billion Market Cap; The Information’s Tech Briefing
Uber Finally Hits $90 Billion Market Cap; The Information’s Tech Briefing
Most major tech stocks rallied with the rest of the stock market on Tuesday, as the Dow Jones Industrial Average passed the 30,000 mark for the first time. Some tech stocks hit highs nearly as symbolic as the Dow’s closing level. Uber, for instance, rose 2.4% to $51.26, its highest price ever and putting its market capitalization at $90 billion. That was the top end of its expected IPO...
Latest Briefs
 
Sequoia Capital Led $2 Billion SpaceX Financing
HP Inc. Shares Jump 9% as PC, Printer Sales Surge
TikTok Sues Rival Triller for Violating Patents
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Alphabet’s Internet Balloon Subsidiary ‘Loon’ Hit Financing Turbulence
Exclusive Startups Google
Alphabet’s Internet Balloon Subsidiary ‘Loon’ Hit Financing Turbulence
Doubts are growing about one of the first and most high-profile efforts by Google owner Alphabet to show that it can be more than an advertising cash machine.
Job Site Hired, Once Valued at $500 Million, Discusses Winding Down
Exclusive
Job Site Hired, Once Valued at $500 Million, Discusses Winding Down
Hired, a recruitment service for tech jobs, has started a process to sell assets, pay off creditors and wind down the company, according to people familiar with the plans and a document seen by The Information.
Tech CEOs Are Saying Goodbye to San Francisco
Exclusive Real Estate Economy
Tech CEOs Are Saying Goodbye to San Francisco
Splunk, Dropbox and Brex followed similar formulas as they grew from small startups to established companies.
Why Silicon Valley Loves Airbnb—for Now
The Takeaway
Why Silicon Valley Loves Airbnb—for Now
This week you saw something you don’t often see: goodwill for a tech company. Maybe it was a reaction to the endless years of lashing out against tech CEOs on Twitter, often coming from other tech CEOs themselves.
Microsoft’s New Weapon in Console Wars: a ‘Netflix for Games’
Microsoft Media/Telecom
Microsoft’s New Weapon in Console Wars: a ‘Netflix for Games’
Last week, Microsoft and Sony kicked off a new round of game console wars, releasing new machines likely to be among the most sought-after gifts this holiday season.
Airbnb’s Chesky Takes Far Lower Salary Than Most Tech CEOs at IPO
Data Point Markets
Airbnb’s Chesky Takes Far Lower Salary Than Most Tech CEOs at IPO
Airbnb has distinguished itself on a number of grounds, including the innovative nature of its business model and its ability to turn a profit, at least for a period of time.