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Bing Gordon. Photo by Bloomberg
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Amazon’s Secret Weapon in Gaming: EA Veteran Bing Gordon

By  |  Aug. 7, 2019 7:00 AM PDT
Photo: Bing Gordon. Photo by Bloomberg

Amazon has assembled all the pieces necessary to become a force in the video game industry. And to help put those pieces together, Amazon has turned to video game veteran Bing Gordon.

Gordon, a former Amazon board director who is best known for helping build video-game maker Electronic Arts into one of the industry’s dominant companies, has been advising Amazon on its various gaming-related efforts for the past two years, The Information has learned. Among other things, he has made suggestions about how Amazon should scale its live game-streaming platform Twitch and how it should market games. He has even played some of the video games Amazon is developing and offered his opinions. His role as an adviser on gaming hasn’t previously been reported.

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