As Lyft begins a large-scale advertising campaign to try to continue gaining market share versus Uber in the U.S., its geographic ambition is rising.
The company is expected to enter Canada as soon as the end of this year and, if things go well, could potentially move into Australia and New Zealand, according to three people who have been involved with or briefed about the discussions at the company. The moves would mark the company’s first ever Lyft-branded international expansion. The interest in Canada came after managers lowered their estimate for what it would cost to launch in new cities, based on the company’s recent experience in the U.S., one of these people said.
