Earlier this year when the GameStop stock surge seemingly became all that anyone was talking about, I wondered whether an AR or VR company’s stock would one day end up in the crosshairs of Reddit’s trigger-happy traders. As it turned out, it was already happening, with a small AR-related company called MicroVision.

The company provides components for Microsoft’s HoloLens, among other things, something which likely helped extricate the stock from Wall Street’s doghouse last year. It enjoyed a slow but steady rise from around a quarter a share to above $6 by year’s end. In recent weeks, enthusiasm on Reddit for the stock has lifted it to a high of $27 on Monday, although it has come down a bit since then. As was the case with GameStop, it's hard to square this investor enthusiasm with the reality of Microvision’s business.