Oracle’s reported interest in bidding for TikTok might not be as crazy as it sounds. There is a case to be made that the deal could be as much of a fit for Oracle as it would for Microsoft. 

While Oracle is best-known for its database software and business applications, it also sells a range of products that help marketers organize data and track the effectiveness of their digital advertising efforts. With TikTok, and the 160 million daily average users we estimated it had as of earlier this year, Oracle would gain a trove of additional data to fuel this side of its business.