Los Angeles startup Genies this week became the latest creator economy company valued by investors at $1 billion or more. That makes it the sixteenth addition to our list of creator economy unicorns, a figure that’s jumped since we first published the chart in September. We’ve made four additions this year alone.
The new entries suggest investors are still awarding high valuations to creator economy startups, even though the fundraising environment has cooled. Total funding for U.S. creator economy startups fell 30% in the first quarter compared to the fourth, according to The Information’s Creator Economy Database.
Here’s a look at the four newcomers: