When OpenAI in October announced “apps in ChatGPT,” allowing people to use external apps like Zillow or Spotify in ChatGPT—essentially bringing the apps’ core functions into the chatbot—some developers wondered if this would be a blow to consumer apps that would further separate them from their customers. That’s a fear DoorDash, for instance, had expressed behind closed doors.

But Kareem Amin, the CEO of Clay, which sells software for salespeople to find the most promising prospective customers and write personalized outreach messages to them, takes a different view. He believes that participating in the ChatGPT app program will strengthen his startup’s connection to its customers and give it access to a new customer base it wouldn’t have reached otherwise.

That’s because Clay’s software, which uses AI to help salespeople find customers based on filters they can describe in natural language like, “find me companies with bad Glassdoor ratings mentioning HR issues,” can also be used by other types of professionals like people looking for jobs, financial analysts or even journalists, who wouldn’t have stumbled upon the Clay app otherwise, he said.

“It’s less about, people will come to ChatGPT and not go to Clay, and more like, we’re reaching people who would never have used Clay in the first place,” he said. “We’re meeting salespeople where they are when they’re asking questions in ChatGPT, and they can go to [the external app for] Clay to do more in-depth work.”