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Eddy Cue, Apple’s senior vice president of Internet software and services. Photo by Bloomberg.
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Apple Hires Former YouTube Exec to Boost Video Effort

Photo: Eddy Cue, Apple’s senior vice president of Internet software and services. Photo by Bloomberg.

Apple has hired Shiva Rajaraman, a veteran product manager from YouTube and Spotify, to help shape the company’s video strategy, according to three people briefed on the hiring. Mr. Rajaraman is the latest in a string of outsiders Apple has hired in recent months to strengthen its position in video, where it lags rivals like Amazon.com and Netflix.

Mr. Rajaraman will also be working on the look and feel of Apple Music, Spotify’s top rival, as well as on Apple’s other media products, including news and books. He’ll report to Eddy Cue, Apple’s senior vice president of Internet software and services. (Scroll down to view Eddy’s executive team.)

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