Google Goes From Hot to Not With Startup HeadhuntersRead Now

Apple CEO Tim Cook. Photo by Bloomberg.

Apple Opening Siri, Developing Echo Rival

Photo: Apple CEO Tim Cook. Photo by Bloomberg.

Apple is upping its game in the field of intelligent assistants. After years of internal debate and discussion about how to do so, the company is preparing to open up Siri to apps made by others. And it is working on an Amazon Echo-like device with a speaker and microphone that people can use to turn on music, get news headlines or set a timer.

Opening up its Siri voice assistant to outside app developers is the more immediate step. Apple is preparing to release a software developer kit, or SDK, for app developers who want their apps to be accessible through Siri, according to a person with direct knowledge of the effort.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing markets
The Ugly Reality of Instacart’s IPO Plans
Instacart CEO Fidji Simo. Photo by Bloomberg
After the caning tech stocks have suffered this year, it’s understandable that few companies are looking to brave the public markets right now. An exception is apparently Instacart, which, according to The Wall Street Journal today, seems determined to go public soon come hell or high water. It may have a good reason—The Journal’s report said the shares sold in the planned IPO would be...
Latest Briefs
 
Antitrust Regulators to Wade in on Epic Games v. Apple Lawsuit
Opendoor Lost Money as Real Estate Market Turned, Report Says
Uber Suspects Well-Known Hacking Group Caused Recent Breach
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
From top left, clockwise: Index Ventures' Danny Rimer, Sequoia Capital's Andrew Reed, Kleiner Perkins' Mamoon Hamid, and Greylock Partners' John Lilly. Photos by Bloomberg, Sequoia Capital and Kleiner Perkins
Exclusive startups venture capital
The Biggest VC Winners From Figma’s $20 Billion Sale
Adobe’s planned $20 billion purchase of design tool developer Figma is the third-biggest acquisition of a subscription software firm in history , and the largest deal for a private tech company at the time of the announcement.
Illustration by Shane Burke.
startups google
Google Goes From Hot to Not With Startup Headhunters
Google employees were prized recruits for tech founders for much of the past two decades. But that’s changing.
Adobe CEO Shantanu Narayen. Photo by Bloomberg
News Analysis startups
Adobe’s $20 Billion Deal For Figma is More Than 50 Times the Startup’s Revenue
The significance of Adobe’s $20 billion purchase of design software provider Figma unveiled Thursday can be summed up in three data points, which show how motivated Adobe was to seal the deal:
Art by Mike Sullivan
Seven Cloud Security Startups Ripe for Acquisition
The rise of cloud computing prompted venture capitalists to pour billions of dollars into cybersecurity startups that sell specialized software to secure cloud-based apps and data.
Photo Erika Nardini. Composite by Clark Miller.
The Big Read media/telecom
Erika Nardini Isn’t Here to Apologize
The Barstool Sports offices are heard before they are seen. Raucous cheers and hollering permeate the elevator bank inside its Manhattan headquarters—the sound of an ever-rowdy 400-employee media company revving up for the day.
Art by Mike Sullivan
Opinion policy
We’ve Got Misinformation All Wrong
Both advocacy groups and political leaders tend to assume that misinformation persists on social media because the platforms are unwilling to get rid of it—a gross and unhelpful oversimplification.