Disputes, Employee Misconduct Rattle Centerview’s Silicon Valley DreamsRead more

Apple CEO Tim Cook during a videoconference congressional committee hearing in late July. Photo by Bloomberg.

Apple’s Thin Olive Branch to Critics: The Information’s Tech Briefing

Photo: Apple CEO Tim Cook during a videoconference congressional committee hearing in late July. Photo by Bloomberg.

Talk about a very thin olive branch. Apple’s decision to waive its 30% commission on in-app purchases relating to online events through the end of the year is about the smallest step the iPhone maker could take to calm critics of its App Store policies and particularly the commission it charges.

In reality, the move is unlikely to do anything to resolve the complaints and will only spotlight Apple’s tightfistedness in allowing the waiver for just a few months. The bigger complaints will only be resolved by major concessions on Apple’s part, such as slashing the 30% commission to 20% or less or Apple allowing another app store to be available on iOS. Neither seems likely without antitrust regulators forcing it to happen.

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