NBCUniversal’s planned entry into the streaming video market may prove costlier than it expected.
When the Comcast-owned entertainment company in January unveiled plans to launch its own streaming service, it planned to differentiate the offering from rivals like Netflix and Disney+ by making the ad-supported service free to all cable and satellite TV subscribers. But a number of cable and satellite operators have told NBCU they won’t automatically offer the service to their subscribers, likely reducing its potential audience at launch. Instead, they want something in return, possibly raising the cost of the service for NBCU.
