Last December, high above Times Square, the who’s who of the New York media world gathered for an exclusive holiday party. Betwixt an atrium-like foyer abutting a well-appointed private library, NBC “Late Night” host Seth Meyers and “Morning Joe” hosts Joe Scarborough and Mika Brzezinski mingled among top cable brass like AMC CEO Josh Sapan.
The lavish party wasn’t at a power restaurant, plush hotel or a private home. It was at the little documented—but often whispered about—top floor of Snap’s New York office. It’s a tastefully designed space, with impeccable details picked out by CEO Evan Spiegel, where the messaging app has schmoozed ad executives, potential media partners or the occasional politico.