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BAMTech Deal a Model, Concern for Media Firms

Aug 23, 2016 7:00 AM PDT ·

Comments by Robert Kviby, Ben Werdmuller and 4 others Alex Kruglov
Ron Finberg
Guillermo DeLeon
Sean Everett

Big media companies are all rushing to stream more video. And as it becomes central to their business the media firms are increasingly trying to wrest control of the video technology.

Take Walt Disney’s acquisition of a 33% stake in BAMTech, the company that powers streaming video owned by Major League Baseball as well as video services for several media companies, including Fox, Time Warner’s HBO, World Wrestling Entertainment and ESPN. That investment not only highlights the trend, it could accentuate it by prompting other media companies to go in-house for their streaming technology.

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In the same way, media companies won’t necessarily have to do everything internally. Any tech stack built in-house will often use technology like a video player, file hosting, or ad insertion made by another company. That could benefit the video infrastructure firms that offer their technology piecemeal rather than as a complete solution, said Ron Yekutiel, CEO of video streaming company Kaltura.

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Robert Kviby, Ben Werdmuller and 4 others commented on this article.

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