Jeff Bezos at a Blue Origin event in 2017. Photo by Bloomberg
The Briefing
Crypto Amazon Apple

Bezos Will Blast Himself Into Space

Photo: Jeff Bezos at a Blue Origin event in 2017. Photo by Bloomberg

Now we know why Jeff Bezos picked July 5 as the date to give up the Amazon CEO job—two weeks later he’ll be flying into space on Blue Origin’s first flight with human passengers. Can you imagine the nerves of investors if he decided to strap himself into that rocket ship while still holding the CEO reins? 

A flight of any kind has an element of risk—and the risks are plain with this one. Blue Origin hasn’t yet sent any humans into space, having relied on mannequins so far. Sure, judging by this video on Blue Origin’s web site, the company wants the world to know it hasn’t cut any corners to keep people safe. But if Elon Musk has chosen to keep his feet on the ground, even though his SpaceX has sent lots of humans into space so far, you have to wonder. Is Musk worried about getting airsick or does he understand the risk more acutely than Bezos?

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Weekend Crypto Startups
The Information Weekend: The Queen of Audio Porn; the Temptation of the Sneakerheads; a Heretical Wedding; and Parentverse Takes Your Kid Questions
Art by Haejin Park. Photograph courtesy of Caroline Spiegel.
Hi, welcome to your Weekend!With apologies to next month’s annual Hallmark holiday, the theme of this weekend’s issue is love. Annie writes about a well-connected founder building an audio platform for better self-love. Malique talks to  sneakerheads about their love of fresh Nikes and Adidas, and asks whether that love will translate to digital footwear. We recap the epidemic of “...
Latest Briefs
 
Sriram Krishnan to Shift to Andreessen Horowitz’s Crypto Team
Google Boosted Lobbying Spending as Antitrust Pressure Rose
Peacock Taps Second Hulu Executive
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Nick Tran. Photo by Hulu. Art by Mike Sullivan
Exclusive
TikTok’s Global Marketing Chief Abruptly Departs
TikTok’s leaders have pushed out Nick Tran, the company’s head of global marketing, two people familiar with the situation told The Information.
Images by Microsoft; Activision. Art by Mike Sullivan
News Analysis
Eight Takeaways From the Microsoft-Activision Deal
Microsoft’s $68.7 billion acquisition of Activision Blizzard may have caught the market by surprise, but the deal makes sense on a number of levels.
Microsoft's Chetan Nyak. Photo by Microsoft. Art by Mike Sullivan
The Big Interview Venture Capital Startups
Microsoft Quantum Computing Executive Sees Progress After Lagging Rivals
For more than 15 years, researchers at Microsoft have been chasing the idea of building a better quantum computer, an ultrapowerful machine that promises to accelerate everything from drug discovery to the development of electric batteries.
Art by Mike Sullivan
Exclusive Media/Telecom Entertainment
Inside the Battle for Streaming’s Home Screens: Hollywood Egos Collide With Algorithms
Last summer, executives at Eurosport—a London-based live sports TV network owned by U.S. media company Discovery—couldn’t believe their eyes.
Image: Gopuff
Exclusive Startups E-commerce
Inside Gopuff’s Ambitious and Costly Bid to Dominate European Instant Delivery
Executives at Gopuff, a U.S. instant-delivery company that has planned to go public this year, recently told investors that its foray into Europe, which began last year, has topped expectations: The business is on pace to generate $100 million in annual revenue there, or about 5% of its overall revenue currently, and is growing three times faster than it had projected, according to two people with direct knowledge of the discussions.
Illustration by Josh Brill.
Social Studies Crypto Culture
The Shoe Industry Is Hyping Virtual Sneakers for the Metaverse. So Far, Real Sneakerheads Aren’t Buying
TJ Keasal has been dressing up her videogame characters in new-release Nikes and Adidas since she was in middle school.