The Blackstone-backed media company led by former Disney executives Kevin Mayer and Tom Staggs is acquiring a minority stake in Will Smith and Jada Pinkett Smith’s entertainment company, Westbrook, according to people familiar with the situation.
This is the latest in a string of deals for the two media veterans, who have been building out their yet-to-be-named content company amid a surge in demand for programming from new video streaming services.
