Remember BlueJeans? The videoconferencing service aimed at corporate customers was one of the startups benefiting from a pandemic-driven boost in demand for remote-work tools in the first half of 2020. That May, Verizon bought the Zoom Video rival for around $500 million. Since then, we haven’t heard much—until today, when Verizon announced a new BlueJeans product aimed at creators.
BlueJeans Studio will allow a creator to launch a livestream through its web app and share it to their pages on YouTube, Twitch, Twitter and other social platforms, all at the same time. The new offering is suitable for any type of content creator, from vloggers to small business entrepreneurs, a spokesperson said. Creators will also be able to host virtual events with people, say those who register for an event, through the platform. It will cost $42 a month.