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Economy COVID-19

Boom in Home Electronics Sales Shows Signs of Peaking

By  |  April 21, 2020 10:29 AM PDT

When cities across the U.S. shut down due to the coronavirus, consumers flocked online to beef up their home office and entertainment setups. The surge in spending for consumer electronics has extended into April, with only a slight cooling in growth, according to an analysis of email receipts from online transactions provided to The Information. 

The research by e-commerce company Rakuten, which looked at data for over 1 million U.S. consumers, shows online sales of electronics rose 33% the week of March 9 versus the same week the year earlier, then surged 141% in the last week of March. By the following week, starting April 6, growth had started to wane, to 131%.

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