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Bracing for the Shakeout in Digital Video

I hope you had a wonderful Thanksgiving. I was back East for the holiday, where I spent the week catching up with digital media executives from Yahoo, CNBC and various startups.

Most conversations turned to video, which wasn’t surprising. Publishers have been obsessed with video since at least 2007 (that’s the year a fledgling Wall Street Journal video team asked me to lug a full video camera and tripod around the floor of the Consumer Electronics Show to capture footage for the Web). Lately, the race has intensified as platforms like Facebook promote video in their channels and all Web businesses look for new sources of advertising revenue, aka TV ad dollars.

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The sheer number of media companies trying to get into video is crazy. Every legacy and new media outlet has set up a video programming unit.