Bryan Goldberg. Art by Mike Sullivan, photo courtesy of Bustle.
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Bustle’s Goldberg Says Media Firm Is ‘Logical Candidate’ for SPAC Merger

Photo: Bryan Goldberg. Art by Mike Sullivan, photo courtesy of Bustle.

If any digital media firm is likely to go public by merging with a special purpose acquisition company, it may well be Bryan Goldberg’s Bustle Digital Group, which has become an acquisition machine for troubled digital media firms like Mic and The Outline. In an interview with The Information, Goldberg said, “We would be logical candidates for something like a SPAC.”

He also predicts that a digital media firm will merge with a SPAC sometime in the next 18 months. Goldberg won’t comment on whether any of the numerous SPACs that have gone public in recent months have approached BDG. But he said, “The emergence of SPAC is game changing for companies like us who have pretty high revenue numbers.”

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