Save 50%—more than $175—on a subscription during our 9th Anniversary celebrationAct Now

Aug. 26, 2022 9:01 AM PDT

Bec Martínez-Cristillo was hours into her search for an eight-character access code.

She’d scrolled through Reddit threads. She’d sorted through hundreds of TikTok and Instagram comments. She’d even considered buying a code on Depop, Gen Z’s favorite resale app, where they were priced from $5 to $100. Then, late last week, Martínez-Cristillo finally found it—a free code to Shuffles, the new collage app from Pinterest

Created by Pinterest’s in-house incubator, TwoTwenty, Shuffles has become one of the most coveted apps on the internet since quietly launching this month as a closed beta release. Anyone hoping to log in needs to be chosen off a waitlist, or enter a hard-won access code. Every new user gets five codes to share with friends—or, apparently, to sell to the highest bidder.

Shuffles’ immediate success—last week it was the fifth most downloaded lifestyle app on iOS, according to Data.ai, up 72 places slots from the week prior—comes during tough times for the 12-year-old Pinterest. In June, the company’s co-founder, Ben Silbermann, stepped down as CEO amid a 5% decrease in global monthly active users and a roughly 77% drop in its stock price. Though revenue grew 9% year over year in Q2 2022, the company’s earnings were lower than analysts expected, leaving new CEO Bill Ready, a Google alum, with a bit of a mess to clean up. Though Shuffles certainly won’t be a cure-all, it has provided a rare ray of sunshine to an otherwise beleaguered social platform.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Exclusive startups crypto
Crypto and AI-Focused Sequoia Partner Is Leaving the Firm
Sequoia Capital partner Divya Gupta is leaving the firm just weeks after the storied venture capital firm apologized to limited partners about its $214 million investment in the now-bankrupt crypto exchange FTX. Gupta worked on seed- and early-stage investments in cryptocurrency and artificial intelligence at Sequoia, and has worked at the firm for under a year. A Sequoia spokesperson said he...
Latest Briefs
 
Pinterest Adds Elliott Management Executive to its Board
BuzzFeed Cuts 12% of Workforce
Apple Dials Back Ambitions for Self-Driving Vehicle, Delays Debut
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
startups venture capital
Six Investors Chasing Debt Deals During the Downturn
With equity investors dialing back and public markets frozen over, startups that need to raise money are short of options.
The 1:1 policy
A Billionaire Couple Goes for Broke: How John and Laura Arnold Plan to Give It All Away
On Election Day, John and Laura Arnold found themselves deep in the lion’s den: a few blocks from the White House, working from the new Washington D.C.
Microsoft CEO Satya Nadella. Photo by Bloomberg
Exclusive microsoft
Microsoft Eyes ‘Super App’ to Break Apple and Google’s Hold on Mobile Search
Microsoft recently considered building a “super app” that could combine shopping, messaging, web search, news feeds and other services in a one-stop smartphone app, in what would be an ambitious move by the software giant to expand further into consumer services, according to people with direct knowledge of the discussions.
Illustration by Josh Brill.
Opinion economy
A Raise May Be Out of the Question, but You Do Have Other Options
Layoffs have swept through the tech industry (and more may be on the horizon ), flooding the job market with qualified candidates—just like you—as even the large companies are fighting to stay afloat.
Animation by Clark Miller
The Big Read
The Passion of Cathie Wood: Why the ‘Wackiest Portfolio Manager on Earth’ Isn’t Losing Faith
Cathie Wood was sitting in a phone booth in the New York office of Ark Invest when she heard Tasha Keeney, one of the firm’s analysts, let out a scream—“a happy scream,” Wood recalled.
Photo by Bloomberg.
Exclusive
Marc Lore’s Kitchen on Wheels Startup Cuts Staff, Dials Back Delivery Ambitions
Wonder, a mobile kitchen and food-delivery startup led by Jet.com founder Marc Lore, has laid off 7% of its workforce, a company spokesperson said, as it attempts to overhaul its business.