Cloud computing companies like Amazon Web Services make it dirt cheap—actually free—to move customer data into their data centers. But moving that data out again, either back into a customer’s own data center or to a rival public cloud, isn’t as simple—or as cheap.
Cloudflare, the content delivery network company whose investors include Google and Microsoft, says it has a solution that will make it easier for companies to move data easily between public cloud providers. If it works, it could threaten the cloud providers’ hold on customers, which would be an issue for market leader AWS in particular.
