People are right to be focusing attention on Clubhouse’s meteoric rise. But almost everyone seems to misunderstand what is making the app so successful.
It isn’t, as people like Ben Thompson suggest, simply another iteration of the old story of lowering the barriers for production and consumption, shortening feedback loops and creating new “white space” for aspiring stars. If you think of it as being like Twitter, Stories or TikTok, you are missing the point.
