Condé Nast, the venerable media company behind Vogue, Wired and Vanity Fair, thinks a lot about reaching its Gen Z audience. That means connecting with them on TikTok, Instagram and YouTube, where a future generation increasingly turns to influencers rather than traditional media brands.
“These influencers are providing an authority and have [the] incredible possibility of shaping our kids and telling them what to buy and what to believe,” said Agnes Chu, president of Condé Nast Entertainment, at The Information’s Women in Tech, Media and Finance conference in Menlo Park, Calif. Wednesday. Condé Nast Entertainment focuses on translating magazine content to other mediums, like digital video and podcasts.
