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Cost of App Install Ads Soars On and Off Facebook

Source: Fiksu

The cost of buying app install ads on social media sites, particularly Facebook, has soared in the past 12 months. But the price of app install ads is rising nearly as fast when bought through automated systems like the one run by Fiksu, new data shows.

Since the summer of last year, median prices for app install ads on social sites got as high as $5.53 per install while those bought through real-time bidding on Fiksu’s automated systems rose to a peak of $5.61. That’s about double what both types of ads cost in July of last year.

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