Welcome to the first edition of the Creator Economy newsletter from The Information.

Social media influencers have extraordinary power over culture and they are among the savviest entrepreneurs of our time. They are also multiplying: By late last year, some 50 million people considered themselves creators, according to venture firm SignalFire. 

While the creator economy is booming, information about it is fragmented and sometimes hard to follow. This newsletter aims to cut through the noise with news, commentary and financial analysis on the creators and companies driving the industry. We’ll examine the biggest VC deals, go inside the big tech companies’ strategies and highlight creators moving up the charts. And we’ll keep you up-to-date on trends with short explanations (Curious why TikTokers are chanting “Sheesh”? Read on.)

I’m Kaya Yurieff, a reporter at The Information who will be bringing you regular insights about this rapidly-evolving space. You can read some of my past coverage of the creator economy here. I’m thrilled to be writing this and look forward to your feedback.