In November 2021, Sam wrote an article outlining experiments we had been doing at Slow Ventures to invest directly in creators and serial entrepreneurs as individuals rather than backing traditional companies.
What a difference a year makes.
In the last 12 months the idea of directly financing creators has gone from a fringe experiment to an industry movement with dozens of companies now offering different options around creator finance and more on the way.
Despite the general pullback in the market and softening around the creator economy in particular, new forms of creator financing are clearly here to stay. Now, the questions are what—and how long—it will take for the financing of creators to become mainstream, as opposed to a budding cottage industry.